FOOD SERVICE HUB
DECATHLON CLUB / SUB4

A popular west campus hub inspired by the community-spirited run club culture of Eugene, Oregon in the early 70s.
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OVERVIEW

Nike needed a place to provide centrally located food service and a gathering place for employees on the West campus.

The Decathlon Club and Sub4 Pub are popular destinations for employees on Nike's west campus. These spaces provide a casual atmosphere for employees to meet for coffee, lunch, or to grab a celebratory drink with colleagues after work. I’m proud of how we were able to create an authentic atmosphere that pays homage to the early 70s running community in Eugene, Oregon, without feeling overly polished or slick.

BRAND HIGHLIGHTS

SUB4 STOREFRONT the chain link Sub4 brand wall engineered and fabricated by Fieldwork Architecture, was built using basic off-the-shelf materials combined with custom details to create an elevated and permanent structure.

SUB4 menu items inspired by Steve Prefontaine created by insights gathered by talking to Pre’s college roommate, Pat Tyson.

RACE ART WALL Vintage race day t-shirt graphics created by scanning and vectorizing shirts in the Department of Nike Archives (DNA) collection.

OVERSIZED BAR custom solid slab bar table made locally from a Douglas Fir tree sourced from Eugene

TEAM

Creative Director
Chuck Eichten

Art Direction
Courtney Blommer

Design
DCD, Allyson Bryan (OSC)

Project Manager
Brooke Zueck

Architect
Henneberry Eddy

Architectural brand wall
Fieldwork Design

Wood wall cladding / Neon
Steelab

Custom solid slab table
Made

Photography
(various) Josh Partee, personal snapshots

Menu copy
Cory Hansen

Award
Hospitality/Restaurant/Retail Design Award, IIDA Oregon, 2014