CORPORATE WORKSPACE 03
Next % 

The Next % building celebrates Nike's rich history and commitment to innovation and excellence in the sport of running.
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OVERVIEW

The Alberto Salazar building on the Nike WHQ campus remained untouched for 30 years. The building was worn out and dated.

The building was renamed the Next% building and serves as a tribute to Nike Running's 50-year history of innovation, record-breaking achievements, and iconic athletes. Through a combination of art, advertising, products, and athlete stories, we created an immersive experience that celebrates the sport of running.

The entire building is dedicated to Nike's rich history in distance running. We designed the public area on the first floor to reflect the rigor of training for a marathon and the precision and emotion of race day. The upper workspace floors were each dedicated to the distinct eras of Nike Running.

Sport-inspired soul and energy are visible throughout the building with floor-to-ceiling murals created by an incredible group of artists, including @boogypaper, @kellenhatanaka, @sofiaclausse, and @skiphursh. Each took over a floor of the building wrapping the central circulation with their unique style. Their works brought timeless and impactful inspiration to employees using less material than typical branding solutions.

BRAND HIGHLIGHTS

first-floor conference rooms named after the six major marathons: Tokyo, Boston, London, Berlin, Chicago, and New York City. The interior of each room features course maps and iconic city landmarks.

all gender RESTROOM THE TILE SCREEN WALL features a FLOOR TO CEILING TILE "26.2,” a nod to all MARATHON runners.

LOBBY FEATURE INSTALLATION a custom 24-foot-tall race timer in the LOBBY DISPLAYS ticking hours, minutes, and seconds of some of Nike's most memorable marathon runs in real-time.

TEAM

Creative Director
Courtney Blommer

Art Direction and Design
We Should Do It All, Evan Wilcox, Katie McKenney

Project Manager
Mattie Fowler, Molly Georgetta

Architect
Allied works

Workplace Design
Yeosaine Huggins, Jennie Perlmutter

Featured artists
Julien Priez, Kellen Hatanaka, Sofia Clausse, Skip Hursh

Custom light feature
Gallagher Design

Photography
Jeremy Bitterman