Gallery 3 — COURTNEY BLOMMER

MANUFACTURING 02
TAILWIND

A cutting edge expansion helping to accelerate the future of Air manufacturing innovation.

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OVERVIEW

Nike’s IHM building expanded their 217,000 square foot facility by 140,500 square feet to increase production capacity and add needed branding and amenities.

The Air manufacturing innovation (AIR MI) facility in Beaverton, Oregon, is aptly named after Nike's legendary Tailwind shoe, the first to feature Air sole technology. The LEED certified expansion of the facility gave our team the opportunity to infuse the project with the rich heritage of Nike Air and the cultural significance of the Tailwind shoe through art installations, iconic quotes, t-shirt graphics and classic ads.

BRAND HIGHLIGHTS

NIKE GODDESS WINGS The human scale “GODDESS wings” piece incorporated custom-colored air bags provided by the Air MI team to create a fun interactive moment for employees.

exterior screen Working collaboratively with the architects and fabricators we created the custom eight foot tall “Tailwind” screen which integrates the building name into the architecture in an interesting and elevated way.

oversized mural the manufacturing space features a 200’ long “Better with Air” mural as a backdrop to the machinery and bringing some interest and air heritage to the work floor.

time capsule To further commemorate the expansion and investment in the future of Nike Air, we embedded a time capsule full of past and present artifacts, to be opened in 20 years in the floor near the entrance.

MANUFACTURING 02
TAILWIND

OVERVIEW

BRAND HIGHLIGHTS

NIKE GODDESS WINGS The human scale “GODDESS wings” piece incorporated custom-colored air bags provided by the Air MI team to create a fun interactive moment for employees.

exterior screen Working collaboratively with the architects and fabricators we created the custom eight foot tall “Tailwind” screen which integrates the building name into the architecture in an interesting and elevated way.

oversized mural the manufacturing space features a 200’ long “Better with Air” mural as a backdrop to the machinery and bringing some interest and air heritage to the work floor.

time capsule To further commemorate the expansion and investment in the future of Nike Air, we embedded a time capsule full of past and present artifacts, to be opened in 20 years in the floor near the entrance.

coffee tables the lobby and break room feature coffee tables made from repurposed air bag molds.

TEAM

Creative Director
Courtney Blommer

Design
Ashley Brown, Mark Searcy

Coffee table design
Brian Madden

Project Manager
Mattie Fowler

Architect
Henneberry Eddy

hand painted murals
Garage 31

Custom exterior “Tailwind” screen, coffee tables, goddess wing art
Axiom

Photography
Jeremy Bitterman

MANUFACTURING 02 TAILWIND

OVERVIEW

BRAND HIGHLIGHTS

NIKE GODDESS WINGS The human scale “GODDESS wings” piece incorporated custom-colored air bags provided by the Air MI team to create a fun interactive moment for employees.

exterior screen Working collaboratively with the architects and fabricators we created the custom eight foot tall “Tailwind” screen which integrates the building name into the architecture in an interesting and elevated way.

oversized mural the manufacturing space features a 200’ long “Better with Air” mural as a backdrop to the machinery and bringing some interest and air heritage to the work floor.

time capsule To further commemorate the expansion and investment in the future of Nike Air, we embedded a time capsule full of past and present artifacts, to be opened in 20 years in the floor near the entrance.

coffee tables the lobby and break room feature coffee tables made from repurposed air bag molds.

TEAM

Creative DirectorCourtney Blommer

DesignAshley Brown, Mark Searcy

Coffee table designBrian Madden

Project ManagerMattie Fowler

Architect Henneberry Eddy

hand painted muralsGarage 31

Custom exterior “Tailwind” screen, coffee tables, goddess wing artAxiom

PhotographyJeremy Bitterman

MANUFACTURING 02
TAILWIND

Creative Director
Courtney Blommer

Design
Ashley Brown, Mark Searcy

Coffee table design
Brian Madden

Project Manager
Mattie Fowler

Architect
Henneberry Eddy

hand painted murals
Garage 31

Custom exterior “Tailwind” screen, coffee tables, goddess wing art
Axiom

Photography
Jeremy Bitterman