The Nike Sports Center was without a branding program for 8 years which made it feel disconnected from other campus spaces and negatively impacted membership enrollment.

The Nike Sports Center (NSC) is a campus destination for employees because of its Olympic-sized pool, rock climbing wall and Orange Theory Fitness studio. It is also popular with the Nike running community due to its proximity to the Hollister trail.

The WD+C brand team led a light brand refresh, giving the family-centric fitness facility an updated modern sport vibe. We infused the space with current and iconic Nike taglines that have inspired athletes from all sports for years, creating a warm, approachable and community-oriented atmosphere.